Hi! I'm Raychel...

My husband Josh and I are Midwest born and raised and we make our home in North Dakota. I am CEO of RAYMA Team and the Creator of an organic sugar scrub line, Raychel Ann Beauty, that I sell on Etsy.  

I’m the proud mom of 3 great kids and 2 fur-babies. We are a blended family so sometimes our house is full and sometimes it's just me, hubs, and the dogs. 

I love to laugh. I’m kind of crunchy, super quirky, and always up for an adventure. I am an INFP who loves to snuggle up with a good book and a great cup of coffee. I am proudly obsessed with Jeffree Star makeup, YA fiction (Go Team Jacob!), real crime documentaries, and the British royal family.


My Coaching Style 

As a certified Life Coach, with a degree in Pysch and Biblical counseling, I have a coaching style that is all my own. I work with people who looking for tools and accountability to overcome self-sabotage so they can achieve their personal and professional goals. I especially like to come alongside others who are overcoming trauma and grief and help them continue in their healing journey. 

Not sure what you would want to work on? Here are a few ideas we could focus on: 

  • Building Confidence & Courage- Overcoming fear and doubt by implementing the skills that bring courage and confidence. (3-5 sessions) 
  • Building a Strong Mindset & Overcoming Negative Self-Talk- Discovering and overcoming lies and labels that cause you to feel stuck, play small, and self-sabotage.  (3-5 sessions minimum) 
  • Business Start Up- Planning and executing what it takes to start a business from scratch. (5 sessions minimum)
  • Goal Setting- Completing personalized assessments and exercises to help you discover short-term goals that you care about. (3 sessions) 

I look forward to working with you and helping you achieve your goals! 

With grace & grit, 


"Today I had my VIP session with coach Raychel. Wow! It was just what I needed. Together we came up with a easy to achieve plan for overcoming a little “hiccup” I had in my business and a transition I had to make but was dragging it around rather than tackling it. She gave me the encouragement and tools to get it done. I highly recommend a VIP session if you need to hone in and focus on a issue you have been stuck with or just need a boost. Thank you! Raychel. "

Susan B.
Business Owner | Bismarck, ND

"Working with Raychel, and the tools she offers, challenged me and brought insight on how I viewed my self-worth. They broke down negative barriers that blocked me from having healthy relationships."

Brandon Baggenstoss

Professional Bio

Raychel Perman is the CEO of RAYMA Team. She is funny, wise, and tells it like it is. She is a gifted teacher who shares her poignant story of creating a new life for herself after decades of pain and disappointment. As a PTSD warrior, Raychel inspires others to believe it’s never too late to create a better life for themselves. She specializes in helping clients identify patterns of self-sabotage, manage stress, build confidence & self-esteem, and create healthy coping skills. 

Raychel is a talented writer who authored the UNBROKEN Bible study. She has a BS in Psychology and Biblical Counselor and is a licensed Esthetician in the state of ND. Raychel married her soulmate, Josh, in 2019. They make their home in North Dakota with their children and fur-babies.

* The Selfcare & Empowerment After Toxic Relationships coaching focus is NOT meant to replace therapy or any necessary medical intervention. I am not a licensed therapist or counselor. I am a fellow survivor and Coach. I use my own healing experience and proven coaching tools to assist you in your healing process. 


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