Hi! I'm Raychel Perman. 

Welcome to my corner of the internet! I am a Certified Life Coach, Business Mentor, Leadership Developer, Speaker, Best-Selling Author, Podcast Co-Host and the Co-Founder of a life and leadership coaching company called, RAYMA Team. Accountability and Support for Female Leaders Navigating High Level Issues and the BS No One Talks About. 

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Fearless Feminine Leadership Event: August 20th, 2022
Rockstar Leaders Membership: Monthly Support & Accountability
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About Me...

My friends say I am funny, wise, and tell it like it is. 

Prior to co-founding a life and leadership company in 2014, with my best friend of 25 years, I had a decade long career in the spa and beauty industry and many leadership roles in various churches. 

Over the past eight years, RAYMA Team has helped thousands of women around the world step into the shoes of mature, respected female leaders. Our company has won awards in business, provided leadership training for large and small businesses, and published our own leadership curriculum written exclusively for women - by women.

I’ve written Best-Selling a Bible Study, Co-authored five books, and been featured on the North Dakota Today Show as a weekly guest expert. I’m an Entrepreneur with the heart of a teacher. I believe that brokenness, trauma, health challenges, broken relationships, and past mistakes do not disqualify you from healthy relationships and a career you are proud of. They prepare you. 

When I’m not doing that you can find me playing mom taxi to our three busy kids, reading a good novel, digging in my flower beds, watching Netflix with hubby, or playing with my two fur babies. We are a blended family. So, sometimes our house is full and sometimes it’s just me, hubs, and the dogs when the kids spend time with their Dad. 



I’m an INFP-J, Enneagram 4w5, LGBTQIA2S+ ally, and incredibly proud of my Indigenous  roots.

I’m a coffee lover, gemstone jewelry collector, weirdly obsessed with Britain's royal families, and a big fan of rocking the boat. Especially when it comes to empowering women to be fearless feminine leaders. 

It makes me giddy with joy and full of gratitude when I look at the life and business I’ve created for myself. But it's not been an easy road to get here. I’ve had to rebuild from the ashes after a messy divorce. I have overcome abuse and trauma and live with the realities of depression and PTSD. We decided to rebrand our company to pivot into the leadership development space, and 6 months later the pandemic hit. And my faith walk has gone through so many ups and downs that 12 year old me would be shocked. 

A few years ago I started having physical health challenges that continue to make doctors scratch their heads as to the origin. I had daily chronic nerve pain that was so debilitating I considered the possibility that I would no longer be able to have the freedom and life I dreamed of.

My health crisis made me struggle with imposter syndrome while fighting to answer the question, “Who am I now?” I was unable to get myself out of grief and shame cycles that caused me to hide and sabotage my best efforts. Being in pain every single day and pretending like I had it all together was wearing on me. And my mental health was being affected.

What I’ve realized is that I need help to create the life and business I desire. I didn’t have it all together. I was struggling. So, I found a talented counselor and an incredible coach that have helped me turn my toxic thinking around and look to the future with anticipation! 

I’ve rekindled my desire to help women become fearless feminine leaders who refuse to let the pain of their past and the reality of the present hold them back. This mission empowers me to create the coaching tools they want and the accountability they need.

With grace & grit, 

~Raychel . 

Hey Gorgeous Leader, let's stay in touch!


Every week we send you the latest Podcast episode and Vlog to help you develop the EMOTIONAL STRENGTH and RESILIENCE all FEMALE LEADERS need.