Hi! I'm Raychel Perman. 

I am a Certified Professional Life Coach, Amazon Best-Selling Author, Speaker, Co-Creator of the RAYMA Foundations™ Leadership Curriculum, and Co-Founder of RAYMA Team®, LLC.

With over a decade in the coaching industry, I specialize in helping people become Rockstar Leaders of strong teams + businesses. This means I help you conquer self-doubt, build confidence, improve communication skills, and create unique work/life balance solutions so you can live and lead well.

Here's how we can work together to accomplish your goals:

Upcoming Leadership Programs + 7-week Classes
Apply for Private Coaching
Grab one of the RAYMA Foundations™ Leadership Podcast Home Study Courses
Hire Me to Speak at Your Next Event
Shop My Books on Amazon
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Read the Blog

About Me:

My friends say I am funny, brave, and tell it like it is. I’m an introvert at heart who is nothing if not painfully self-aware. I'm an ally, advocate, and love to be involved in my community and the causes I care about.

In 2023 was diagnosed with Central Sensitization Syndrome. Basically, I’m in pain, everywhere, because my fight or flight button is permanently in the “on” position. My special blend includes Fibromyalgia, Chronic Fatigue, Migraines, and Depression, PTSD and more. Hence why I’m funny.

I live in North Dakota with my family. I’m a mom of 3 so I’m usually at a meet, game, concert, or taking someone to practice. We are a blended family. So, sometimes our house is full and sometimes it’s just me, hubs, and the dogs when the kids are home with their Dad. I love coffee, my three dogs, and reading great novels. I’m obsessed with Brittian’s royal family and Taylor Swift.

Prior to starting our first Life Coaching Company in 2014, and rebranding to RAYMA Team® in 2019, I had a decade long career in the spa and beauty industry where I trained and hired Estheticians. I even launched my own sugar scrub line. In my early 20s I went back to school and got my degree in Psychology and Christian Counseling and got certified as a Life Coach. At the same time, I was raising two small children while their Dad was gone for half the year for work.

Since co-founding our company, I’ve published Amazon best-selling books, co-authored five leadership books for our RAYMA Foundations™ signature leadership trainings, launched our first coaching certification school, and been featured on the North Dakota Today Show as a weekly guest expert.

With over a decade in the coaching industry, I specialize in helping people conquer self-doubt, build confidence, improve communication skills, and create unique work/life balance solutions so they can live and lead well. Without sacrificing their health, family, or hobbies.

As an entrepreneur with the heart of a teacher, I strongly believe health challenges and past mistakes do not disqualify you from leadership. They prepare you.

Professional Credentials: 

  • Certified Professional Life Coach from Light University (2012)
  • Bachelor of Science in Psychology and Christian Counseling(2012)
  • Amazon Best-Selling Author
  • Keynote Speaker
  • Co-Host of the Fearless Feminine Leadership™ Podcast.
  • Licensed Esthetician (2002-current)
  • Board Certified Biblical Counselor (2012-2014)