Hi! I'm Raychel Perman. 

Welcome to my corner of the internet! I am the Co-Founder of RAYMA Team™, LLC, a Certified Professional Life Coach, Best Selling Author, Licensed Esthetician, and holds a Bachelor of Science degree in Psychology and Christian Counseling from Liberty University. high level executives + entrepreneurs become CONFIDENT ROCKSTAR leaders of healthy teams & businesses.

Listen to the Podcast
Rockstar Leaders Membership: Monthly Support & Accountability
Apply for 1:1 Coaching
Shop Our Books
Hire Me to Speak at Your Next Event
Read the Blog

About Me...

My friends say I am funny, wise, and tell it like it is. 

Prior to co-founding a life and leadership company in 2014, with my best friend of 25 years, I had a decade long career in the spa and beauty industry. I was a Board Certified Biblical Counselor for a time and had many leadership roles in various church settings, and in the marketplace.

Over the past eight years, RAYMA Team has helped thousands of women around the world step into the shoes of mature, respected female leaders. Our company has won awards in business, provided leadership training for large and small businesses, and published our own leadership curriculum written exclusively by women who know this industry inside and out.

I’ve written an Amazon Best-Selling a Bible Study, Co-authored five books, and was featured on the North Dakota Today Show as a weekly guest expert for two years. As an entrepreneur with the heart of a teacher she believes that brokenness, trauma, health challenges, and past mistakes do not disqualify you from living and leading well. They prepare you. 

When I’m not doing that you can find me playing mom taxi to our three busy kids, reading a good novel, digging in my flower beds, watching Netflix with hubby, or playing with my three fur babies. We are a blended family. So, sometimes our house is full and sometimes it’s just me, hubs, and the dogs when the kids spend time with their Dad. 



I’m an INFP-J, Enneagram 4w5, LGBTQIA2S+ ally, and incredibly proud of my Indigenous  roots.

I’m a coffee lover, gemstone jewelry collector, weirdly obsessed with Britain's royal families, and a big fan of rocking the boat. Especially when it comes to empowering women to be confident + respected leaders and bringing awareness to injustice and causes I care about. 

It makes me giddy and full of gratitude when I look at the life and business I’ve created for myself. But it's not been an easy road to get here. I’ve had to rebuild from the ashes after a messy divorce. I have overcome abuse and trauma and live with the realities of depression and PTSD. We decided to rebrand our company to pivot into the leadership development space, and 6 months later the pandemic hit. And my faith walk has gone through so many ups and downs that 12 year old me would be shocked. 

A few years ago I started having physical health challenges that continue to make doctors scratch their heads as to the origin. I had daily chronic nerve pain that was so debilitating I considered the possibility that I would no longer be able to have the freedom and life I dreamed of.

My health crisis made me struggle with imposter syndrome while fighting to answer the question, “Who am I now?” I was unable to get myself out of grief and shame cycles that caused me to hide and sabotage my best efforts. Being in pain every single day and pretending like I had it all together was wearing on me. And my mental health was being affected.

What I’ve realized is that I need help to create the life and business I desire. I didn’t have it all together. I was struggling. So, I found a talented counselor and an incredible coach that have helped me turn my toxic thinking around and look to the future with anticipation! 

I’ve rekindled my desire to help leaders become confident Rockstars who refuse to let the pain of their past and the reality of the present hold them back. This mission empowers me to create the coaching tools they want and the accountability they need.

With grace & grit, 

~Raychel . 

Hey Gorgeous Leader, let's stay in touch!


Every week we send you the latest Podcast episode and Vlog to help you develop the EMOTIONAL STRENGTH and RESILIENCE all FEMALE LEADERS need.