Dear Female Leader, Professional, or Aspiring Coach:
What’s your game plan for leading well in your leadership, career, or business?
If you’re like most people, you’ve probably only focused on things like: sales & marketing skills, productivity and efficiency, hustling, faking it 'til you make it, and basically just trying to be like whatever guru has shamed you into doing things their way or the high way.
Here’s a secret about that style of leadership that no one else talks about: That’s a hard-skill only style that leaves you feeling lost, confused, freaked-out and insecure when life happens and you’ve got to make tough decisions. Focuing on hard skills only doesn't help you grow your critical thinking skills or confidence in your ability to lead.
In fact, if that’s been the only leadership style you’ve learned, we’re willing to bet you’re not really sure what YOUR most authentic leadership style truly is. We’re also willing to bet that it’s been awhile since you carved out time to truly think for yourself at a deeper level.
If this is resonating with you at all, it's nice to meet you!
We are Raychel Perman (right) and Mandy B. Anderson (left), Co-Founders of RAYMA Team® and the Creators of RAYMA Foundations™. And we’re here to invite you into a deeper level of leadership training than you’ve ever done before. Something that is going to be both unique for you and your current situations, while being universal enough that you could share it with your team and/or clients if you so choose.
Allow us to introduce you to:
The RAYMA Foundations™ Certification.
The RAYMA Foundations™ Certification transcends the workplace. It combines effective life coaching techniques with timeless leadership principles, and personal stories, to develop quality leaders with healthy coping skills and strong teams.
The 35 leadership principles in RAYMA Foundations™ Coaching Model and Curriculum are focused on five foundations:
- Resilience
- Authenticity
- a Yes attitude
- Motivation
- Assertiveness
Through this program, you'll build soft skills and hard skills simultaneously from perspectives that are often missing in traditional leadership conversations. Those who embody RAYMA Foundations™ leave a legacy that matters. They transform not only their own lives, and the lives of those they lead, they transform the future for generations to come.
If you’re ready to lead others and transform lives, like that, then you’re in the right place! And we can’t wait to work with you and hand you your RAYMA Foundations™ Certified Coach certificate at the end of this program!
Sincerely,
~Coach Mandy & Coach Raychel
Get ready to discover:
- How to become a more RESILIENT Leader.
- What it takes to become an AUTHENTIC Leader (and how to help others work together in harmony).
- Learning to say YES to what's possible.
- What it takes to become self- MOTIVATED, no matter what life throws your way.
- How to be an ASSERTIVE Leader with empathy.
- RAYMA Foundations™ Coaching Model (includes mock coaching sessions where you can practice the art of private coaching).
- Your Story Matters (writing/speaking skills)
- Launching Your Business and Career
- Handling Objections, Excuses, and Imposter Syndrome
- Websites, Social Media, and Branding
Who Is This Certification For?
If you are a Female Professional, Leader, or Dreamer that fits any of these descriptions, this is for you:
- You’re a new leader trying to drink it all in and not mess up.
- You’re a seasoned leader who is slightly burnt out and knows you need something different to help you stay focused and step into a new level.
- You're a seasoned leader who wants to help your team grow their critical thinking skills and truly make a difference in their lives beyond productivity based measurements.
- You're a CEO, Business Owner, Non-profit Director, or Manager that wants to implement and facilitate an already developed program with your staff to help them grow their confidence and leadership skills.
- You’re dreaming of becoming a coach or starting a business, but you're confused on where to start and how to succeed.
- You're an established coach that wants to add another certification to your resume that includes new resources for your long-term clients.
- Or maybe you’re an established coach and you’ve been trying to keep up with the masses, yet haven’t taken the time to evaluate what truly speaks to you for your own business in this new season of life.
Your investment for this 1-year program: $7,500.00
Pay in full or choose to pay with 12 monthly payments of $625.00.
(The total value of this program with your 4 private coaching sessions is $16,000.00 - which means you're getting an incredible deal to get leadership coaching AND training to become a coach!)
*****Only 10 Students Will Be Allowed in the Next Class!*****
Meet a few of our
RAYMA Foundations™ Certified Coach Graduates:
Krista Schafer
RAYMA Foundations™ Certified Coach and Owner of Jez-Mir-Izing LLC Holistic Health and Alternative Fitness
"I graduated from the very first RAYMA Foundations™ Coach Certification in 2024, and it truly transformed my approach to my own business.
This certification helped me clarify my vision for my signature program, Rise Up Star. I was able to fine-tune the milestone celebrations, gifts, and next-step moments that my clients needed. I also identified some key elements that were missing from my program.
Mandy and Raychel have a remarkable way of teaching these coaching concepts to both seasoned and new business professionals.
I find myself applying the insights from this coaching certification in both my personal and professional life daily. It’s not just another credential for me; it’s about empowering people to navigate their everyday challenges and emerge as confident, independent, and strong leaders—leaders they may not have realized they could be.
With my RAYMA Foundations™ Coach Certification, I’ve been able to help others see, know, feel, and embrace their inner rockstar. Because I believe we all have that leader within us, just waiting to shine!"
Michelle Erickson
RAYMA Foundations™ Certified Coach and Director of Abused Adult Resource Center, Bismarck, ND
"For a couple years, I had been keeping my eyes open for a course or program that I could participate in to work on my leadership skills, further my knowledge about myself and meet other people in a similar spot in their careers.
I knew it needed to be fulfilling, make me think and probably scare me a bit.
I luckily found the perfect fit in the RAYMA Foundations™ Coaching Certification Program.
At the time, to be honest, I questioned whether I was in the right headspace to fully invest in a year long program. I was dealing with some deep grief and looking back, this program inadvertently helped me work through some of that. Not only did I learn so much about myself and my skills but got to know some incredibly amazing and supportive women!
There were tough conversations, tears, laughter, and bonding. There were deep discussions, celebrations, and continual a-ha moments.
I'm very proud of this program and my accomplishments and can't wait to start coaching others! For now, I will be focusing on AARC staff but in the future I plan to coach others as well.
I am so blessed and grateful that this program came in to my life at the time it did."
Tae Pifer
RAYMA Foundations™ Certified Coach and Mortgage Loan Officer
"I enrolled in this program in February of 2023, I was so excited to dedicate a whole year to growing professionally as a leader.
Shortly after signing up and making that commitment to myself, I found out I was pregnant. I was nervous about the timing of this all happening at once but little did I know that this program prepared me to becoming not only the best leader in my professional life as a Mortgage Loan Officer, but also my personal life as my new role as a mother! It wasn’t an easy task navigating a full time career, pregnancy, motherhood and this certification program but I am proud of myself for finding a way!
This certification taught me the skills of being Resilient, Authentic, having a Yes mindset, staying Motivated and being an Assertive leader.
With this certification I learned all of the skills of leveling up my life, but I also have the opportunity of transforming the lives of those around me!
Huge thank you to Raychel Perman and Mandy B. Anderson with RAYMA Team™ for this incredible opportunity!"
In an industry that is unregulated and unchecked, RAYMA Foundations™ Certified Coaches hold themselves to a higher standard.
Upon graduation, they have successfully completed over 100 hours of coach training that includes but is not limited to:
RAYMA Foundations™ Curriculum Application
- Learning the seven RAYMA Foundations™ Leadership Principles in each of the five modules: RESILIENT, ASSERTIVE, YES, MOTIVATED, and AUTHENTIC (35 leadership principles total)
- Passing a quiz to test their knowledge of each RAYMA Foundations™ modules. (5 quizzes total)
- Writing five 1,500-word essays explaining how they will use the principles in each module personally and professionally, now and in the future.
Coaching Best Practices
- Implementing best practices to launch a successful life or leadership coaching business, or
- Position themselves to use the RAYMA Foundations™ Curriculum to provide world class leadership training to their team, staff, patients, clients, or colleagues.
- Proper use of the RAYMA Foundations™ Coaching Model and Truth Statement® Coaching technique
Speaking & Communication Skills
- Advanced training in public speaking and storytelling to compete in an ever-changing industry.
Frequently Asked Questions
What is the schedule for group calls?
Do I get any private coaching calls during this program?
What is the time commitment?
Is this program self-paced?
What technology will be used?
How do I access the homework?
Is this certification accredited with the ICF (International Coaching Federation)?
What can I do with this certification?
What are the requirements to graduate from this program?
Will I need to renew my certification at any point?
If I pay with the payment plan option, what happens if I miss a payment?
What are the terms & conditions of this certification?
RAYMA Foundations™ Coaching Model Creation
In 2019, RAYMA Team® Co-Founders Mandy B. Anderson and Raychel Perman started to lay the groundwork for what would eventually become the RAYMA Foundations™ Leadership Curriculum & Coaching Model. They wanted to revolutionize the world of leadership development by creating curriculum from a female, or feminine, perspective in an industry that has been mostly curated by men - because all perspectives matter when it comes to leadership.
The name - RAYMA - is more than just a fun combination of the RAYMA Team™ Co-Founder’s names Raychel (RAY) and Mandy (MA). It stands for the five foundational qualities that form the focus of their signature trademarked training, curriculum, and certification program: RESILIENT, ASSERTIVE, a YES Attitude, MOTIVATED, and AUTHENTIC.
RAYMA Foundations™ transcends the workplace. It combines effective life coaching techniques with timeless leadership principles, and personal stories, to develop quality leaders with healthy coping skills and strong teams. The 35 leadership principles in RAYMA Foundations™ build soft skills and hard skills simultaneously from perspectives that are often missing in traditional leadership conversations. Those who embody RAYMA Foundations™ leave a legacy that matters. They transform not only their own lives, and the lives of those they lead, they transform the future for generations to come.
In 2023, RAYMA Team® launched the RAYMA Foundations™ Certified Coach Program. This unique 12-month immersion style program equips aspiring, rising, and established, leaders to grow their leadership skills and use the RAYMA Foundations™ curriculum and trademarked coaching techniques to achieve their goals.
Meet Your Coaches and the Creators of RAYMA Foundations™:
MANDY B. ANDERSON
With over a decade of experience in the coaching industry, I specialize in helping leaders become Rockstar Leaders of strong teams and healthy businesses. Meaning, I help you navigate hard choices and team issues, speak up, get noticed, and accomplish your goals.
Areas of Expertise and Credentials:
- Certified L.E.A.N. Health Coach from Dr. Sears Wellness Institute (2012)
- Certified Life Coach from Light University (2014)
- Certified Executive Coach from IAP Career College (2022)
- Creative Coach (Branding, Speaking, Writing)
- TEDx Speaker (2021)
- Top 25 Women in Business for 2020 by Prairie Business Magazine.
- Co-Host of the Fearless Feminine Leadership Podcast on Apple Podcasts and Spotify.
- Best-Selling, Award-Winning Author
RAYCHEL PERMAN
I have been in the Counseling and Coaching industry for over 10 years. I specialize in helping people become Confident Leaders of healthy teams & businesses. Meaning, I help you increase your courage, manage stress and overwhelm, and implement healthy boundaries.
Areas of Expertise and Credentials:
- Certified Professional Life Coach from Light University (2012)
- Bachelors of Science in Psychology and Christian Counseling (2012)
- Leadership Expert
- Co-Host of the Fearless Feminine Leadership™ Podcast on Apple Podcasts and Spotify.
- Licensed Esthetician (2002-current)
- Board Certified Biblical Counselor (2012-2014)
- Amazon Best-Selling Author
